How it works
From the first click to the decision, in four steps.
You install one line of code. KAi/analytics reads every visit and gives you numbers you can trust.
- 01
You install one line of code
Add the script to your site or activate the WordPress plugin. It weighs less than 10 KB compressed, doesn’t weigh down your pages and collects data according to the visitor’s consent.
<script defer src="…/t.js" data-key="property-key"></script> - 02
Every visit is read
Source, campaign, network, device and behaviour: KAi/analytics separates people from robots, recognises VPNs and datacenters and gives every visit a risk level.
Sample dataVisitor v_1nk27ih
Arrived from an assistant · Ai and chatbots
Likely a personLow risk
- 14:29 Services
/servizi/visible 1:54 · scrolled 73% - 14:31 Line A
/prodotti/linea-a/visible 2:03 · scrolled 47% - 14:36 Maintenance guide
/blog/guida-alla-manutenzione/visible 0:45 · scrolled 96%
Mark who they are
- 14:29 Services
- 03
Conversions are confirmed
The browser reports the attempt, your server confirms the outcome with an API call. So you tell who tried to buy apart from who really bought.
Example
128Attempted in the browserthe visitor tried97Confirmed by the serveryour system recorded it11Verified by a ruleindirect evidence, stated as such - 04
Read, ask, decide
Dashboards, email reports and alerts show you what changes. When you have a question, you ask KAi and get the answer on your numbers.
Sessions
2,574
+2.5% vs the previous period
050100Last 28 days Previous period
Sample data
Privacy
You comply with the GDPR, even when the visitor says no.
KAi/analytics reads the choice made in the cookie banner and collects only what consent allows. On WordPress, with Complianz, CookieYes and Cookiebot, the connection is automatic; with other banners one line of code is enough.
If the visitor declines
- Nothing is stored in the browser: no cookies, no storage.
- The visit is counted anonymously: pages, source, campaigns, device and country.
- Forms, contacts and purchases are still measured, as anonymous counts.
- The IP address is truncated before it is stored: no city and no company.
- Pages viewed on the same day form one visit; afterwards nobody can link them again, not even us.
If the visitor accepts statistics
- Recognise who comes back: new and returning, loyalty, attribution across visits.
- See cities and companies among your visitors.
- The IP address is kept in full for 7 days, then truncated.
- If consent is withdrawn, browser data is deleted at once and measurement goes back to anonymous.
Visits are kept for 25 months, after which only an anonymous monthly history remains. Anonymous measurement without consent is designed according to the guidelines of the Italian Data Protection Authority; as with any tool, your site’s privacy notice should be checked with your privacy advisor.
Want to see it on your data?
Tell us about your site and your campaigns: we’ll show you KAi/analytics at work.
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