KAi/analytics doesn’t just help you understand who visits your sites, e-commerce stores and web apps and how to improve them. It is designed as an integral part of KAi Grid: to work with content publishing in KAi/cms and sales management in KAi/crm, and to automate their processes. That’s why it’s free for anyone using KAi/cms or KAi/crm. Direct connections with KAi/cms and KAi/crm are in preparation: today the data flows through the documented APIs.
The documented APIs let you connect analytics data to your business systems and automate processes based on the information you receive in real time.
Developer documentationTell who tried apart from who completed: for every call, form or purchase you see whether it is an attempt in the browser, a confirmation from your server or a rule-based check. Successful forms are also recognised from the thank-you page, without touching the code.
For each campaign you see idle visits, datacenter networks and repeated clicks from the same address, summed up in an anomaly index with its reasons. An anomaly is a signal to check, not proof.
Split all visits into four groups that never overlap: people, robots, suspicious visits and idle visits. By channel and by campaign you know how much traffic is real and how much converts, compared with the previous period.
Ask in your own words and get the answer on your data: which campaign performs best, where conversions come from, how much traffic is suspicious. KAi reads the numbers with the same rules as the Dashboard.
See which sites link to you and bring you visits, and whether those visits are worth it: engaged people, conversions, bots. KAi/analytics checks that the link is still there and whether it is follow or nofollow, then gives each site a verdict with its reasons.
Every visit is classified as likely person, bot, verified bot or crawler, with VPNs, private relays and datacenter networks highlighted. Keep automated traffic out of your analysis and spot traffic that may be harmful.
People who search with an AI assistant reach your site through the links in the answers. See which assistant, which pages and which conversions, kept apart from automated traffic.
Follow abandoned carts, obstacles during checkout and customers, and compare the interest in each product with its sales. It works with HippoPlace and with custom-built shops.
From the network they arrive from, spot the companies among your visitors and open their profile, with the VAT number checked on VIES.
Group pages, labels and keywords by topic and see which themes attract the most people and which lead to a conversion.
Clicks on phone numbers and email addresses, downloads, outbound links and form submissions are detected on their own. For other actions, one attribute in the code or the event recorder is enough, no programming needed.
See where the path to conversion breaks: medium and source, pages read and events in the order they happen, in the steps you define.
Decide where to invest by comparing paid and organic channels on the same results, with goals and KPIs such as ROI, ROAS, CAC, CPA and LTV.
Make the most of the traffic you don’t pay for: search, social, referral and direct visits channel by channel; on social, organic and paid kept apart.
Know where visitors come from and who is on the site right now: visits on a map, with the period’s history and who has been active in the last 5 or 10 minutes, area by area.
Improve the pages that matter: which content is read, how far people scroll, which buttons get clicked and how people move between pages. See where the site convinces and where it loses people.
Don’t lose visitors to a broken link: for every page not found you see where people come from, for every JavaScript error the page where it happens, and you fix them quickly.
Everyone finds the numbers they need straight away: build reports by dragging blocks, receive them by email at the frequency you choose and get an alert when traffic changes, conversions stop or suspicious visits grow.
Share data with the people who decide: export the analysis areas to Excel and CSV and print dashboards and reports to PDF. IP addresses, networks and pages to exclude are managed in one place.
Bring the sites of a domain together in one data set, see the overview of all domains and give each person access only to the sites they need.
Collect data according to the visitor’s consent. IP addresses are truncated after 7 days and visits are kept for 25 months; after that only an anonymous monthly history remains.
Every visit from a campaign is analysed together with its network and the behaviour detected. Repeated clicks are counted per campaign. The score highlights the anomalies and the reasons behind them: an anomaly is a signal to check, not proof.
Example · “Brand Italia” campaign
Automated requests and visits from people who arrive from an Ai assistant’s answer differ in nature and value. KAi/analytics helps you tell them apart and spot signs of potentially harmful traffic, so you can see which visits contribute to your site’s goals and which consume resources without producing value.
Visitor v_1nk27ih
Arrived from an assistant · Ai and chatbots
Likely a personLow risk
/servizi/visible 1:54 · scrolled 73%/prodotti/linea-a/visible 2:03 · scrolled 47%/blog/guida-alla-manutenzione/visible 0:45 · scrolled 96%Mark who they are
A click on the phone number, a submitted form and a completed purchase measure different actions. KAi/analytics keeps events and their checks apart, so you read results without confusing an interaction with its possible outcome.
Example
The answers you’re looking for in a few steps: periods side by side, filters by channel and traffic quality, every chart with its table. Light or dark, from computer to phone.
Sessions
2,574
+2.5% vs the previous period
Last 28 days Previous period
Sample data
It installs with one line of code and doesn’t weigh down your site.
Light on your site: a dependency-free script, under 10 KB compressed, that measures pages, active time, scrolling, downloads, outbound links and goals with an attribute. On WordPress the plugin is enough, already configured.
<script defer src="…/t.js"
data-key="property-key"></script>
<button data-kai-goal="preventivo">
Request a quote
</button>Automate your processes with Analytics data: collection, server-to-server confirmations and panel reads are described in OpenAPI. Your software reads with a read-only key and every company stays isolated, in the database too.
POST /api/v1/collect
POST /api/v1/conversions/confirm
GET …/properties/{id}/overview
GET …/properties/{id}/sessions/{id}
Authorization: Bearer kai_…Users, permissions and the organisation's settings.
All analytics, plus API keys.
All analyses, including filters by IP address.
Read-only dashboards and reports.
To learn more about the features, integration with your systems or using the service within the KAi Grid platform, you can contact us through the form.
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